A Content Marketing Strategy is a plan that outlines how a business will create, publish, and distribute valuable content to attract and engage its target audience. This strategy focuses on providing useful information that addresses the needs and interests of potential customers, rather than directly promoting products or services. By using various formats like blog posts, videos, and social media updates, companies aim to build trust and establish authority in their industry. A well-defined strategy helps in measuring success through metrics such as website traffic, engagement rates, and lead generation, ultimately driving customer loyalty and sales.