Consumer incentives are strategies used by businesses to encourage customers to purchase products or services. These incentives can take various forms, such as discounts, coupons, loyalty programs, or free samples. The goal is to make the offer more appealing, ultimately driving sales and increasing customer satisfaction. These incentives can also help businesses gather valuable data about consumer preferences and behaviors. By analyzing how customers respond to different incentives, companies can tailor their marketing efforts and improve their offerings. This creates a win-win situation, benefiting both the business and the consumer.