Consumer panels are groups of individuals selected to provide feedback on products, services, or marketing strategies. These panels help companies understand consumer preferences and behaviors by gathering insights through surveys, discussions, or product testing. Participants often receive incentives for their time and opinions, making it a mutually beneficial arrangement. Companies use consumer panels to make informed decisions about product development and marketing. By analyzing the feedback from these panels, businesses can identify trends, improve customer satisfaction, and tailor their offerings to better meet the needs of their target audience. This process ultimately helps enhance the overall consumer experience.