Consumer law is a branch of law that protects the rights of individuals when they purchase goods and services. It ensures that consumers are treated fairly and are not misled or harmed by businesses. This area of law covers various issues, including false advertising, defective products, and unfair business practices. In many countries, consumer law is enforced by government agencies that investigate complaints and take action against violators. Key concepts in consumer law include warranties, refunds, and consumer rights, which help ensure that consumers can seek redress when they encounter problems with their purchases.