Fair Trading
Fair trading refers to practices that ensure equitable treatment for all participants in the marketplace. It aims to create a level playing field where consumers and businesses can engage in transactions without unfair advantages or exploitation. This includes transparent pricing, honest advertising, and the protection of consumer rights.
Organizations like the Fair Trade Foundation promote fair trading by certifying products that meet specific social, economic, and environmental standards. These initiatives help support sustainable practices and improve the livelihoods of producers, particularly in developing countries, by ensuring they receive fair compensation for their goods.