Consumer discounts are reductions in the price of goods or services offered to customers. These discounts can take various forms, such as percentage off the original price, buy-one-get-one-free deals, or seasonal sales. Retailers use consumer discounts to attract buyers, increase sales volume, and clear out inventory. These discounts benefit consumers by making products more affordable, encouraging them to purchase items they might not have considered otherwise. Common examples include discounts during holidays, promotional offers, and loyalty programs. Overall, consumer discounts play a significant role in shopping behavior and marketing strategies.