The confectionery market refers to the industry that produces and sells sweet treats such as chocolates, candies, and gum. This market includes a wide variety of products, catering to different tastes and preferences. Major players in this sector include well-known brands like Mars, Nestlé, and Mondelez, which dominate both local and global markets. The growth of the confectionery market is driven by factors such as increasing consumer demand for innovative flavors and healthier options. Additionally, seasonal events like Halloween and Valentine's Day significantly boost sales, as people often purchase sweets for celebrations and gifts.