The Compasso d'Oro is a prestigious design award established in 1954 in Italy. It recognizes excellence in industrial design and is awarded by the Associazione per il Disegno Industriale (ADI). The award aims to promote quality and innovation in design, celebrating products that enhance functionality and aesthetics. Winners of the Compasso d'Oro are selected by a jury of design experts and are often featured in exhibitions. The award has become a benchmark for designers and companies, influencing trends and encouraging high standards in the field of industrial design.