The Associazione per il Disegno Industriale (ADI) is an Italian organization founded in 1956 that promotes the culture of design and industrial creativity. It serves as a platform for designers, companies, and institutions to collaborate and share knowledge about design innovation and quality. ADI is known for organizing events, exhibitions, and awards, such as the prestigious Compasso d'Oro, which recognizes excellence in design. The association also plays a vital role in advocating for the importance of design in enhancing the quality of life and fostering economic growth in Italy and beyond.