Color naming refers to the process of assigning specific names to colors based on their visual characteristics. This practice helps people communicate about colors more effectively, allowing for a shared understanding of different shades and hues. Various cultures may have different names for the same color, influenced by language and environmental factors. The study of color naming is often linked to the field of linguistics and cognitive science. Researchers explore how people perceive and categorize colors, revealing insights into human perception and cultural differences. The Berlin and Kay color theory is a notable framework that examines how languages develop color terms over time.