Cognitive frames are mental structures that help individuals organize and interpret information. They shape how we perceive events, situations, and people by providing a context for understanding. For example, when someone thinks about a job interview, their cognitive frame might include expectations about professionalism, questions to prepare for, and appropriate attire. These frames influence our decision-making and reactions by highlighting certain aspects while downplaying others. They can be shaped by personal experiences, cultural background, and social influences. Understanding cognitive frames can improve communication and help resolve misunderstandings in various contexts, such as negotiations or conflict resolution.