Cloudinary is a cloud-based service that helps businesses manage and deliver images and videos. It provides tools for uploading, storing, and optimizing media files, making it easier for developers to integrate rich media into their applications. With features like automatic image resizing, format conversion, and content delivery network (CDN) support, Cloudinary enhances website performance and user experience. It is widely used in various industries, including e-commerce and social media, to streamline media workflows and improve loading times.