AWS, or Amazon Web Services, is a comprehensive cloud computing platform provided by Amazon. It offers a wide range of services, including storage, computing power, and databases, allowing businesses to run applications and store data without needing physical servers. This flexibility helps companies scale their operations efficiently and cost-effectively. With AWS, users can access resources on-demand, meaning they only pay for what they use. This pay-as-you-go model is beneficial for startups and large enterprises alike, as it reduces upfront costs and allows for quick adjustments based on changing needs. Overall, AWS empowers organizations to innovate and grow in the digital age.