Clipping is a linguistic process where a longer word is shortened to create a new, shorter form. This often occurs in everyday language, making communication quicker and more efficient. For example, the word advertisement is commonly clipped to ad, and mathematics is often shortened to math. Clipping can happen in various contexts, including informal speech and popular culture. It is a natural part of language evolution, reflecting how people adapt language to fit their needs. Other examples include gym from gymnasium and phone from telephone.