Clif Family is a company known for its organic snacks and food products, including energy bars and nut butters. Founded in 2004 by Gary Erickson and Kit Crawford, the company emphasizes sustainability and quality ingredients. They are committed to using organic and non-GMO ingredients in their products. In addition to their food offerings, Clif Family operates a winery in Napa Valley, California. The winery produces a variety of wines and focuses on environmentally friendly practices. Clif Family aims to create a positive impact on both health and the environment through their products and initiatives.