Nature Valley is a brand known for its granola bars and snacks, which are made with whole grains and natural ingredients. Founded in 1975, the brand emphasizes a connection to the outdoors and promotes an active lifestyle. Their products often feature oats, nuts, and honey, appealing to health-conscious consumers looking for convenient, nutritious options. The brand is part of the General Mills company, which is a major player in the food industry. Nature Valley has expanded its product line to include various flavors and formats, such as crunchy granola bars and protein bars, catering to diverse tastes and dietary preferences.