"Clean Label" refers to food products that have simple, transparent ingredient lists. These products typically avoid artificial additives, preservatives, and other synthetic ingredients. Consumers are increasingly seeking out clean label options as they become more health-conscious and aware of what they are putting into their bodies. The clean label movement emphasizes natural ingredients that are easy to recognize and understand. This trend is driven by a desire for healthier eating and a preference for products that align with personal values, such as sustainability and ethical sourcing. Brands that adopt clean label practices often highlight their commitment to quality and transparency.