Choice overload occurs when individuals are faced with too many options, making it difficult to make a decision. For example, when shopping for a new smartphone, a person might feel overwhelmed by the numerous brands, models, and features available. This abundance of choices can lead to anxiety and indecision, ultimately resulting in dissatisfaction with the final choice. Additionally, choice overload can lead to regret, as people may wonder if they made the best decision among so many alternatives. In situations like selecting a restaurant or planning a vacation, having too many options can detract from the enjoyment of the experience, leaving individuals feeling less satisfied overall.