Satisficing is a decision-making strategy where individuals choose the first option that meets their minimum requirements, rather than searching for the best possible choice. This approach can save time and reduce stress, especially when faced with overwhelming options. For example, when shopping for a new smartphone, a person might select one that has the necessary features and fits their budget, rather than spending hours comparing every model available.
This concept was introduced by the psychologist Herbert Simon, who believed that people often operate under constraints like limited information and time. By satisficing, individuals can make satisfactory decisions without the pressure of perfection, allowing them to focus on other important aspects of their lives.