Chinese Generation Z refers to individuals born between 1995 and 2010 in China. This generation is characterized by their digital fluency, having grown up with the internet and smartphones. They are known for their strong social media presence and preference for online shopping, often using platforms like WeChat and Douyin. This generation is also marked by a desire for individuality and self-expression. Many members of Chinese Generation Z prioritize personal values, such as sustainability and social justice, and are more open to discussing mental health issues compared to previous generations. Their unique perspectives are shaping trends in culture, fashion, and consumer behavior.