The Chicano Civil Rights Movement emerged in the 1960s and 1970s, advocating for the rights and empowerment of Mexican Americans in the United States. It sought to address issues such as discrimination, educational inequality, and labor rights, drawing inspiration from the broader Civil Rights Movement. Key organizations, like the United Farm Workers led by Cesar Chavez, played a significant role in advocating for better working conditions and wages for farmworkers. The movement also emphasized cultural pride and identity, promoting the importance of Chicano heritage and history in American society.