Celebrity influencers are well-known individuals, often from fields like film, music, or sports, who use their fame to promote products, services, or causes on social media platforms. They have large followings, which allows them to reach a wide audience and impact consumer behavior. These influencers collaborate with brands to create sponsored content, sharing their experiences and opinions to encourage their fans to engage with the promoted items. This marketing strategy leverages the trust and admiration that fans have for these celebrities, making it an effective way to drive sales and brand awareness.