Category Management is a retail and purchasing concept that focuses on managing product categories as strategic business units. It involves analyzing and organizing products into groups based on similar characteristics, customer needs, or purchasing behavior. This approach helps retailers optimize their product offerings, improve sales, and enhance customer satisfaction. The process includes assessing market trends, consumer preferences, and competitive dynamics. By understanding these factors, businesses can make informed decisions about pricing, promotions, and inventory management. Ultimately, Category Management aims to create a more efficient shopping experience while maximizing profitability for both retailers and suppliers.