Cardlytics is a financial technology company that specializes in data-driven marketing solutions. It partners with banks and financial institutions to analyze consumer spending patterns, allowing businesses to target their advertising more effectively. By leveraging transaction data, Cardlytics helps brands reach potential customers with personalized offers. The platform operates by integrating with banking apps, where users can discover relevant deals based on their purchasing behavior. This approach not only benefits advertisers by increasing engagement but also provides consumers with savings on products and services they are likely to buy.