Call handling refers to the process of managing incoming and outgoing phone calls in a professional manner. This includes answering calls promptly, addressing the caller's needs, and providing accurate information. Effective call handling ensures that customers feel valued and helps maintain a positive image for the organization. In a business setting, call handling often involves using specific techniques, such as active listening and clear communication. Employees may use tools like customer relationship management (CRM) software to track interactions and follow up on inquiries. Proper training in call handling can lead to improved customer satisfaction and loyalty.