The California Privacy Rights Act (CPRA) is a law that enhances privacy protections for residents of California. It builds on the existing California Consumer Privacy Act (CCPA) by giving individuals more control over their personal information. This includes the right to know what data is being collected, the ability to request deletion of that data, and the option to opt out of its sale. Additionally, the CPRA establishes the California Privacy Protection Agency, which is responsible for enforcing these privacy rights. This agency helps ensure that businesses comply with the law and that consumers can exercise their rights effectively, promoting greater transparency and accountability in data handling.