The California Consumer Privacy Act (CCPA) is a landmark privacy law that enhances privacy rights and consumer protection for residents of California. Enacted in 2018, it allows consumers to know what personal data is being collected about them and how it is used, as well as the right to request deletion of their data. Under the CCPA, consumers can also opt out of the sale of their personal information and are entitled to non-discriminatory treatment for exercising their privacy rights. This law represents a significant step towards greater transparency and control over personal data in the digital age.