The California Privacy Protection Agency (CPPA) is a state agency established to oversee and enforce the California Consumer Privacy Act (CCPA). This law gives residents more control over their personal information, allowing them to know what data is collected, how it’s used, and the ability to request its deletion. The CPPA ensures that businesses comply with these regulations, promoting transparency and accountability in data handling. In addition to enforcing the CCPA, the CPPA is responsible for educating the public about their privacy rights. It also develops new regulations to adapt to the evolving digital landscape, ensuring that consumer privacy remains a priority in the age of technology.