A CRM system, or Customer Relationship Management system, is a software tool that helps businesses manage their interactions with current and potential customers. It organizes customer information, tracks sales, and streamlines communication, allowing companies to improve their relationships and enhance customer satisfaction. These systems can automate various tasks, such as sending emails and scheduling follow-ups, making it easier for teams to collaborate and stay organized. By analyzing customer data, CRM systems also provide insights that help businesses make informed decisions and tailor their marketing strategies to better meet customer needs.