Homonym: CPC (Cost)
CPC stands for Cost Per Click, a digital advertising model where advertisers pay a fee each time their ad is clicked. This method is commonly used in online marketing, particularly on platforms like Google Ads and Facebook Ads. Advertisers aim to drive traffic to their websites, making CPC a crucial metric for measuring the effectiveness of online campaigns.
In a CPC model, the cost can vary based on factors such as competition, keyword relevance, and ad quality. Advertisers often set a maximum bid for how much they are willing to pay per click, allowing them to manage their advertising budget effectively.