C2B, or Consumer-to-Business, is a business model where individual consumers offer products or services to companies. This approach allows consumers to leverage their skills, creativity, or resources to meet the needs of businesses. Examples include freelance work, where individuals provide services like graphic design or writing to companies. In a C2B model, consumers can also influence business decisions through feedback or reviews. Platforms like Upwork and Fiverr facilitate these interactions, enabling consumers to connect with businesses directly. This model empowers consumers, giving them a voice and a potential income stream while helping businesses access diverse talent and ideas.