Consumer-to-Business (C2B) is a business model where individual consumers offer products or services to companies. This can include activities like freelance work, where a person provides their skills to a business, or platforms where consumers sell handmade goods. C2B allows consumers to have a direct impact on businesses by influencing their offerings and marketing strategies. In the C2B model, consumers can also participate in market research by sharing their opinions or feedback. Companies often use this information to improve their products or services. Examples of C2B platforms include Upwork for freelancers and Etsy for handmade goods, showcasing the diverse ways consumers can engage with businesses.