C.W. McCall is the stage name of American singer-songwriter Bill Fries, known for his country and truck-driving songs. He gained fame in the 1970s with hits like "Convoy," which celebrated the camaraderie of truckers and became a cultural phenomenon. The song's success led to a film adaptation and solidified McCall's place in country music history. Originally a commercial artist, Fries created the character of C.W. McCall for a series of advertising campaigns for Old Home Bread. This persona resonated with audiences, leading him to pursue a music career that highlighted themes of rural life and the trucking industry.