Bill Fries is an American artist and songwriter, best known for his work under the stage name C.W. McCall. He gained fame in the 1970s for his hit songs that often celebrated the American trucker lifestyle, with "Convoy" being one of his most popular tracks. His music blends country and folk elements, resonating with audiences who appreciate storytelling through song. In addition to his music career, Fries was also a successful advertising executive. He created the character C.W. McCall for a series of commercials promoting a bread company, which later inspired his musical persona. His contributions to both advertising and music have left a lasting impact on American culture.