A "buzzword" is a term or phrase that becomes popular in a specific context, often used to impress or persuade others. These words are frequently found in business, technology, and marketing, where they can convey complex ideas in a catchy way. However, buzzwords can sometimes lose their meaning due to overuse, making them less effective in communication. Examples of common buzzwords include synergy, disruption, and innovation. While they can help convey enthusiasm or a forward-thinking attitude, relying too heavily on buzzwords may lead to confusion or skepticism among audiences. Clear communication is often more effective than using trendy language.