Homonym: disruption (Disturbance)
Disruption refers to a significant change that interrupts the normal flow of a process or industry. It often occurs when new technologies, ideas, or business models emerge, challenging established practices. For example, the rise of streaming services disrupted traditional cable television by offering on-demand content, changing how people consume media.
In business, disruption can lead to the decline of established companies that fail to adapt. Startups often drive disruption by introducing innovative solutions that meet consumer needs more effectively. This shift can create new markets and opportunities while rendering some existing products or services obsolete.