Business performance refers to how well a company achieves its goals and objectives. It is often measured using key performance indicators (KPIs) such as revenue growth, profit margins, and customer satisfaction. These metrics help businesses assess their efficiency and effectiveness in the market. Improving business performance can involve various strategies, including optimizing operations, enhancing product quality, and increasing employee engagement. By focusing on these areas, companies can boost their overall performance, leading to better financial results and a stronger competitive position in their industry.