Business objectives are specific, measurable goals that a company aims to achieve within a certain timeframe. They guide decision-making and help align resources towards common targets. Examples of business objectives include increasing sales by 20% in a year, expanding into new markets, or improving customer satisfaction ratings. Setting clear business objectives is essential for tracking progress and evaluating success. These objectives can be short-term, like launching a new product, or long-term, such as achieving sustainability goals. By defining these targets, businesses can create strategies that drive growth and enhance overall performance.