Bundles refer to a collection of items grouped together for convenience or value. They are commonly used in various industries, such as telecommunications, where companies offer internet, cable, and phone services together at a discounted rate. This approach allows customers to save money while accessing multiple services from a single provider. In retail, bundles can include products that complement each other, like a shampoo and conditioner set. By purchasing these items together, customers often receive a better price than if they bought each item separately. Bundling can enhance customer satisfaction and encourage larger purchases.