Budget brands are products or services that are offered at lower prices compared to their premium counterparts. These brands focus on providing essential features and quality while keeping costs down, making them accessible to a wider audience. They often target consumers who are price-sensitive or looking for value without sacrificing too much on quality. Many budget brands are found in various industries, including clothing, food, and electronics. They may use simpler packaging, fewer marketing expenses, or streamlined production processes to maintain affordability. Popular examples include store brands at supermarkets and discount retailers that offer a range of products at competitive prices.