Value brands are products that offer consumers a lower price point compared to premium brands while still maintaining acceptable quality. These brands often focus on essential features and cost-effective production methods, making them appealing to budget-conscious shoppers. Examples include store brands like Kirkland Signature or Great Value. These brands typically target a wide audience, including families and individuals looking to save money without sacrificing too much on quality. Value brands can be found in various categories, such as food, household items, and personal care products, making them a popular choice in many retail environments.