Broad Match is a keyword setting used in online advertising, particularly in platforms like Google Ads. It allows ads to appear for a wide range of search queries that are related to the chosen keywords. This means that if you select a broad match keyword, your ad could show up for searches that include synonyms, related terms, or even variations of your keyword. For example, if your broad match keyword is running shoes, your ad might appear for searches like "best sneakers for jogging" or "buy athletic footwear." This approach helps increase visibility and reach, but it may also attract less relevant traffic, so careful monitoring is essential.