A branding agency is a specialized firm that helps businesses create and manage their brand identity. This includes developing a unique name, logo, and overall visual style that reflects the company's values and mission. Branding agencies also conduct market research to understand target audiences and ensure that the brand resonates with them. In addition to visual elements, branding agencies often provide strategic guidance on how to communicate a brand's message effectively. They may assist with marketing campaigns, social media presence, and other promotional activities to build brand awareness and loyalty among customers.