Brand revival refers to the process of rejuvenating a brand that has lost its appeal or market relevance. This can involve updating the brand's image, refreshing its messaging, or re-engaging with its target audience. Companies often analyze consumer trends and feedback to identify areas for improvement and develop strategies to regain market share. Successful brand revival can lead to increased sales and customer loyalty. Examples include Coca-Cola's introduction of new flavors and packaging, or Old Spice's humorous advertising campaigns that attracted a younger demographic. These efforts aim to breathe new life into the brand and reconnect it with consumers.