Brand protection refers to the strategies and measures that companies implement to safeguard their brand identity and reputation. This includes preventing unauthorized use of their trademarks, logos, and other intellectual property. By protecting their brand, businesses can maintain customer trust and loyalty, which are essential for long-term success. Effective brand protection also involves monitoring the market for counterfeit products and potential infringements. Companies may use legal actions, such as trademark registration and enforcement, to combat these threats. Additionally, they often engage in online monitoring to detect and address any misuse of their brand on digital platforms.