Trademark enforcement refers to the legal actions taken by a trademark owner to protect their brand from unauthorized use. This can include monitoring the market for potential infringements, sending cease-and-desist letters, and pursuing lawsuits against those who misuse the trademark. The goal is to prevent consumer confusion and maintain the brand's reputation. Effective trademark enforcement helps ensure that consumers can identify the source of goods and services accurately. It also encourages fair competition by safeguarding the investments made by businesses in their brands. Companies often work with legal professionals to navigate the complexities of trademark law and enforcement strategies.