Online monitoring refers to the process of tracking and analyzing activities or behaviors on the internet. This can include monitoring social media interactions, website traffic, and user engagement. Businesses often use online monitoring to understand customer preferences and improve their services. Additionally, online monitoring can involve the use of software tools that collect data from various online sources. This data can help organizations identify trends, manage their online reputation, and ensure compliance with regulations. It is also used in cybersecurity to detect potential threats and protect sensitive information.