A fitness influencer is an individual who shares their knowledge and experiences related to health, exercise, and nutrition through social media platforms. They often create content such as workout videos, meal plans, and motivational posts to inspire their followers to lead healthier lifestyles. Many fitness influencers have built large audiences by showcasing their personal fitness journeys and providing tips for achieving fitness goals. These influencers may collaborate with brands to promote fitness-related products, such as workout gear or supplements. Their impact can encourage people to engage in physical activity and adopt healthier eating habits, contributing to a growing interest in fitness and wellness within society.