Brand heritage refers to the history and legacy of a brand, encompassing its origins, values, and evolution over time. It includes the stories, traditions, and milestones that shape a brand's identity and influence how consumers perceive it. A strong brand heritage can create emotional connections with customers, fostering loyalty and trust. Companies often leverage their brand heritage in marketing strategies to highlight their authenticity and reliability. By showcasing their long-standing commitment to quality or innovation, brands like Coca-Cola or Levi's can differentiate themselves in competitive markets, appealing to both new and existing customers who value tradition and consistency.