A product launch is the process of introducing a new product to the market. This involves various activities, including market research, advertising, and promotional events, to create awareness and generate interest among potential customers. The goal is to ensure that the product reaches its target audience effectively. Successful product launches often include a well-planned marketing strategy, which may involve social media campaigns, press releases, and collaborations with influencers. Companies like Apple and Nike are known for their impactful product launches, which can significantly influence sales and brand perception in the marketplace.